PROBLEM
Kansas City was undergoing a renaissance with a massive migration downtown that created thousands of new bicyclists in the city without bike lanes to keep them safe on the streets.

SOLUTION
In collaboration with Hammerpress, we created a bike to work poster that we handed out to local shops, restaurants, bars and boutiques. They hung them up and it helped kickstart a grass roots movement that was a catalyst for the development of a bike lane system which now stretches throughout the city.